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Friday, 22 January 2010 10:45 |
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We have had a client who mainly sends out surveys, and they generally send out an email to a specifically targeted group and ask them to fill out a survey and they will be entered into a drawing for a gift certificate (these emails are concise, no graphics with a single link to the survey). After they send out the initial email they wait a bit of time and then send out a reminder email to everyone who has not completed the survey with the same request. |
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Read more... [Reminder Campaigns and First Impressions]
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Friday, 15 January 2010 16:40 |
Herd immunity is the concept that there is a tipping point trade off between the infectiousness of a disease and the immunity of the population. This was a new term to me that I heard while listening to This American Life, specifically I was listening to this Podcast. To be honest I thought that this would be a topic cover in Malcolm Gladwell’s excellent book The Tipping Point , but it was not there, to my surprise. |
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Read more... [Measles and Herd Immunity]
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